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How to improve conversions on your Google Ad's

Google Ads has become a powerful tool for businesses to drive targeted traffic and increase conversions. However, optimising your Google Ads campaigns to improve conversion rates requires a strategic approach. In this blog post, we'll explore effective strategies that can help you enhance your Google Ads performance and achieve better conversion results.


1. Refine Your Keyword Targeting:


Keywords are the foundation of successful Google Ads campaigns. Start by conducting thorough keyword research to identify relevant and high-intent keywords that align with your offerings. Focus on long-tail keywords that are specific and have lower competition. This will help you attract more qualified traffic and increase the likelihood of conversions. Regularly review and refine your keyword list to ensure it remains relevant and aligned with your business objectives.


2. Craft Compelling Ad Copy:


Your ad copy plays a crucial role in capturing the attention of potential customers and enticing them to click on your ads. Create compelling, concise, and benefit-driven ad copy that clearly communicates your unique selling proposition. Use strong calls-to-action (CTAs) that encourage users to take the desired action, such as "Shop Now," "Learn More," or "Get Started." Tailor your ad copy to match the intent of your target audience and highlight the value they will receive by engaging with your business.


3. Optimise Landing Pages:


A high-converting Google Ads campaign requires optimised landing pages that align with your ad messaging. Ensure that your landing pages provide a seamless user experience and deliver on the promises made in your ads. Streamline the design, remove distractions, and place clear and visible CTAs to guide visitors towards conversion. Optimise your landing page load times to prevent user drop-offs and improve the overall user experience.


4. Utilise Ad Extensions:


Ad extensions enhance the visibility and effectiveness of your Google Ads by providing additional information and clickable elements. Take advantage of ad extensions such as sitelink extensions, call extensions, structured snippets, and review extensions to provide more value to users and increase the chances of conversion. Ad extensions can improve your ad's visibility, provide relevant information, and create a sense of trust and credibility.


5. Implement Conversion Tracking and Analytics:


To improve your conversions on Google Ads, it's crucial to have robust conversion tracking and analytics in place. Set up conversion tracking to measure and analyse the actions users take after clicking on your ads, whether it's completing a purchase, filling out a form, or subscribing to a newsletter. Utilise Google Analytics to gain insights into user behaviour, identify areas for improvement, and make data-driven optimizations to your campaigns.


6. A/B Test and Optimise:


Continuous testing and optimisation are key to improving conversions on Google Ads. Conduct A/B tests on different ad variations, landing page elements, and targeting parameters to identify what resonates best with your audience. Test different headlines, ad copy, visuals, and CTAs to uncover the most effective combinations. Monitor the performance of your ads regularly and make data-driven adjustments to optimize your campaigns for better conversion rates.


Improving conversions on your Google Ads requires a strategic and iterative approach. By refining your keyword targeting, crafting compelling ad copy, optimizing landing pages, utilising ad extensions, implementing conversion tracking, and conducting A/B testing, you can significantly enhance your Google Ads performance and drive better conversion results.


Remember to analyse and interpret the data, make informed optimisations, and stay agile in adapting your strategies to maximise your ad spend and achieve your conversion goals!


Callum Dunbar

CEO & Founder

Digital Blueprint

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