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Laveroc Projects
Website Design - SEO - Print
The Client
Laveroc Projects specialises in joinery, shopfitting & construction services throughout Scotland. They had an old and underperforming website, no real social presence and no SEO strategy. This is where Digital Blueprint were able to provide just that, a Blueprint to a successful online strategy.
Digital Blueprint took on the welcomed challenge of improving the online presence of Laveroc Projects, starting with their website. We designed a new site with a ‘Mobile First’ point of view, making sure the site will look and function in a way that will convert into enquiries via mobile. Looking into their old site’s metrics, we used this data to design a site that will fix obvious issues in the user journey as well as providing great informative content and imagery of previous work.
The new and improved website allowed for us to focus on driving conversions and increasing the amount of enquiries Laveroc Projects would typically receive through a mixture of our SEO strategy and Google Ads. Through Google Ads, we were able to see great instant results by driving through to converting pages, but it is via SEO that we saw the most impressive results – pushing through the right type of customer into a converting enquiry on the website.
To continue to enhance the brand image, we worked on a number of advertising elements, both through digital and print. We designed great advertising banners that have worked very well in increasing brand awareness as well as business cards with QR codes to promote an enquiry.
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Through social media we have managed to engage with a good following and grow this month on month through good content and creatives.
Laveroc Projects now stands as a shining example of a successful digital transformation. Their brand image has been modernised and is more appealing, while their online presence is stronger than ever. With the support of Digital Blueprint, they have achieved their business objectives and maintained a competitive edge.
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This case study serves as proof of Digital Blueprint's expertise and unwavering commitment to delivering results for our clients. If you're in search of a dependable and experienced digital marketing partner, look no further than Digital Blueprint. Let us assist you in attaining your business goals and rejuvenating your brand through our comprehensive digital marketing solutions.